Value City Furniture / Make a Quality Choice

With 89% of reviews for furniture companies rated one star due to poor quality and mismatched expectations, furniture regret has been at an all-time high. This was the perfect opportunity to position VCF’s well-priced furniture as the quality choice you could actually live with.

THE CAMPAIGN

Our campaign anthem, backed by a custom arrangement of a Cher classic (and legendary earworm), proved that you don’t need to “Turn Back Time” on your furniture decisions if you make a quality choice at VCF.

BACHELORETTE PARTNERSHIP

Bachelorette contestant Jen Tran was famously known for her split with contestant Devon quickly after the finale. So we made sure her next choice is a quality one that lasts.