Extra Extra

Sometimes I listen to Chumbawamba while nibbling on a piece of a campaign. Or I even dabble in the entertainment world. From freelance to beyond, here are some of those projects.

UMG - Music Never Stops
Agency - Known NY

Universal Music Group’s accomplishments span the years. They don’t stop, just like music itself, they keep going. In a film created exclusively for the 2023 Grammys, we celebrated the unstoppable power of music throughout the years.

GSK Nicorette - #QUITIPS
Agency - Terri & Sandy, NY

For ex-smokers, quitting is one of the hardest things they’ve ever had to do. That’s why instead of just telling smokers to quit in the usual way, we created Nicorette QUITIPS, fun tips from actual former smokers, that can help anyone stay smoke-free. From bite-sized Instagram videos to Facebook and Twitter posts, we took over social to show that quitting no longer has to stink.

Jägermeister / BE THE MEISTER
Agency - Opperman & Weiss NY

To be Meister, you have to know how to play it kühl. So I helped create a series of Bauhaus-inspired print ads to show the non-German world how to serve a perfect shot (ice-cold). These ads appeared in subways and on billboards in major cities across the country.